Internet marketing / Marife Agustin-Acierto and Gilfred Abad Acierto.

By:

Agustin-Acierto, Marife [author.]

Contributor(s):

Material type: Text

TextSeries: Outcome-based educationPublisher: Intramuros, Manila : Unlimited Books Library Services & Publishing Inc., 2022Description: x, 221 pages : illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9786214270866

Subject(s):

DDC classification:

658.872 Ag97i

LOC classification:

HF5415.1265

Contents:

The digital revolution: brief history -- Marketing concept and principles -- Electron retailing -- The internet for distribution -- E-marketing communication tools -- Engaging customers with social media -- Buying digital media space -- Ethical and legal issues.

Summary: "This book elaborates the world of retailing and e-tailing. It fills the gap for those who have found Internet Marketing studies. It sustain information which lacks from too much “E" and less on marketing or are too narrowly or have difficulty one-commerce. It discuss the basic marketing and explores key marketing concepts in the context of today's digital/ internet environment. The book introduce the uses of the internet. E-Marketing Strategy and web page development skills can largely helps reader of this book"-- Preface of the book.

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Barcode
Books	CAMPUS CSPC	Filipiniana Section	FIL 658.872 Ac47i 2022 (Browse shelf(Opens below))	1-1	Available	001503-BUH
Books	Main Library	Circulation Section	FIL 658.872 Ag97i 2022 (Browse shelf(Opens below))	1-2	Available	029672
Books	Main Library	Filipiniana Section	FIL 658.872 Ag97i 2022 (Browse shelf(Opens below))	2-2	Available	031793

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Previous	FIL 658.87 M672r 1988 Retail business : a management approach/	FIL 658.87 M672r 1994 Retail business : a management approach/	FIL 658.87 M672r 1994 Retail business : a management approach/	FIL 658.872 Ag97i 2022 Internet marketing /	FIL 658.872 G165s 2023 Synergizing e-commerce, social media, and dropshipping : navigating the path to success & customer satisfaction /	FIL 659.1 C868a 1993 Advertising : background, theory and practice/	FIL 659.1 C868a 1993 Advertising : background, theory and practice/	Next

Includes bibliographical references.

"This book elaborates the world of retailing and e-tailing. It fills the gap for those who have found Internet Marketing studies. It sustain information which lacks from too much “E" and less on marketing or are too narrowly or have difficulty one-commerce. It discuss the basic marketing and explores key marketing concepts in the context of today's digital/ internet environment. The book introduce the uses of the internet. E-Marketing Strategy and web page development skills can largely helps reader of this book"-- Preface of the book.

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