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Internet marketing / Marife Agustin-Acierto and Gilfred Abad Acierto ; Annabelle Gordonas, editor.

By: Contributor(s): Material type: TextTextSeries: Outcome-based educationPublisher: Intramuros, Manila : Unlimited Books Library Services & Publishing Inc., 2022Description: x, 221 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9786214270866
Subject(s): DDC classification:
  • 658.872 Ag97i
LOC classification:
  • HF5415.1265
Contents:
The digital revolution: brief history -- Marketing concept and principles -- Electron retailing -- The internet for distribution -- E-marketing communication tools -- Engaging customers with social media -- Buying digital media space -- Ethical and legal issues.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books CAMPUS CSPC Filipiniana Section FIL 658.872 Ac47i 2022 (Browse shelf(Opens below)) 1-1 Available 001503-BUH
Books Books Main Library Circulation Section FIL 658.872 Ag97i 2022 (Browse shelf(Opens below)) 1-1 Available 029672

Includes bibliographical references.

The digital revolution: brief history -- Marketing concept and principles -- Electron retailing -- The internet for distribution -- E-marketing communication tools -- Engaging customers with social media -- Buying digital media space -- Ethical and legal issues.

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