Internet marketing /
Agustin-Acierto, Marife,
Internet marketing / Marife Agustin-Acierto and Gilfred Abad Acierto ; Annabelle Gordonas, editor. - x, 221 pages : illustrations ; 26 cm. - Outcome-based education .
Includes bibliographical references.
The digital revolution: brief history -- Marketing concept and principles -- Electron retailing -- The internet for distribution -- E-marketing communication tools -- Engaging customers with social media -- Buying digital media space -- Ethical and legal issues.
9786214270866
Electronic commerce.
Online marketing.
Internet marketing.
HF5415.1265
658.872 / Ag97i
Internet marketing / Marife Agustin-Acierto and Gilfred Abad Acierto ; Annabelle Gordonas, editor. - x, 221 pages : illustrations ; 26 cm. - Outcome-based education .
Includes bibliographical references.
The digital revolution: brief history -- Marketing concept and principles -- Electron retailing -- The internet for distribution -- E-marketing communication tools -- Engaging customers with social media -- Buying digital media space -- Ethical and legal issues.
9786214270866
Electronic commerce.
Online marketing.
Internet marketing.
HF5415.1265
658.872 / Ag97i