Customer relationship management : a strategic approach / Denise Lopez.

By:

Lopez, Denise [author.]

Material type: Text

TextPublisher: Forest Hills, New York : Willford Press, 2020Description: viii, 215 pages : illustrations ; 27 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781682858479

Subject(s):

DDC classification:

658.812 L881c 23

LOC classification:

HF5415.5 .C87

Contents:

Customer relationship management : an introduction -- Customer relationship model -- Strategic customer relationship management -- Operational and collaborative customer relationship management -- Analytical customer relationship management

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Barcode
Books	Buhi Campus Library	Circulation Section	CIR 658.812 L881c 2020 (Browse shelf(Opens below))	1-1	Available	00025-BUH
Books	Main Library-Nabua	Circulation Section	CIR 658.812 L881c 2020 (Browse shelf(Opens below))	1-3	Available	025723
Books	Main Library-Nabua	Circulation Section	CIR 658.812 L881c 2020 (Browse shelf(Opens below))	2-3	Available	026178
Books	Main Library-Nabua	Circulation Section	CIR 658.812 L881c 2020 (Browse shelf(Opens below))	3-3	Available	026337

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Previous	CIR 658.812 K459l 2013 Likeable business : why today's consumers demand more and how leaders can deliver /	CIR 658.812 L881c 2020 Customer relationship management : a strategic approach /	CIR 658.812 L881c 2020 Customer relationship management : a strategic approach /	CIR 658.812 L881c 2020 Customer relationship management : a strategic approach /	CIR 658.812 L962c 2015 Customer service: skills for success /	CIR 658.812 L962c 2015 Customer service: skills for success /	CIR 658.812 M896c 2014 Customer relationship management : a strategic approach to marketing /	Next

Includes bibliographical references and index.

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