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Customer relationship management : a strategic approach /

Lopez, Denise,

Customer relationship management : a strategic approach / Denise Lopez. - viii, 215 pages : illustrations ; 27 cm.

Includes bibliographical references and index.

Customer relationship management : an introduction -- Customer relationship model -- Strategic customer relationship management -- Operational and collaborative customer relationship management -- Analytical customer relationship management

ISBN: 9781682858479

Subjects--Topical Terms:
Customer relations--Management.
Relationship marketing.
Consumer affairs departments.
Strategic planning.

LC Class. No.: HF5415.5 / .C87

Dewey Class. No.: 658.812 / L881c

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