Service marketing and customer relationship management / Dinesh Kumar.
Material type:
TextPublisher: Canada : Toronto Academic Press, 2024Description: xiii, 251 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 9781774697320
- 658.834 K960s
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CAMPUS CSPC | Circulation Section | CIR 658.834 K960s 2024 (Browse shelf(Opens below)) | 1-1 | Available | 001795-BUH |
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| CIR 658.812 L962c 2023 Customer service : skills for success / | CIR 658.812 T636c 2023 Customer service marketing : managing the customer experience / | CIR 658.8120967 C969c 2020 Customer service management in Africa : a strategic and operational perspective / | CIR 658.834 K960s 2024 Service marketing and customer relationship management / | CIR 658.8342 N194c 2020 The consumer revolution : tipping the balance of power / | CIR 658.8342 P833c 2024 Consumer behavior / | CIR 658.8342 Se75c 2019 Consumer behaviour / |
Includes bibliographical references and index.
Introduction to services marketing -- Customer relationship (CRM) in services -- Market research and segmentation in service marketing -- Differentiation and positioning in services marketing -- Managing service quality and customer satisfaction -- Pricing strategies in service marketing -- Marketing mix and marketing service 203 -- Relationship building in service marketing 223.
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