Service marketing and customer relationship management /
Kumar, Dinesh,
Service marketing and customer relationship management / Dinesh Kumar. - xiii, 251 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
Introduction to services marketing -- Customer relationship (CRM) in services -- Market research and segmentation in service marketing -- Differentiation and positioning in services marketing -- Managing service quality and customer satisfaction -- Pricing strategies in service marketing -- Marketing mix and marketing service 203 -- Relationship building in service marketing 223.
9781774697320
Service Industries--Marketing
Relationship Marketing
658.834 / K960s
Service marketing and customer relationship management / Dinesh Kumar. - xiii, 251 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
Introduction to services marketing -- Customer relationship (CRM) in services -- Market research and segmentation in service marketing -- Differentiation and positioning in services marketing -- Managing service quality and customer satisfaction -- Pricing strategies in service marketing -- Marketing mix and marketing service 203 -- Relationship building in service marketing 223.
9781774697320
Service Industries--Marketing
Relationship Marketing
658.834 / K960s