Learning Resource and Development
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Service marketing and customer relationship management / Dinesh Kumar.

By: Material type: TextTextPublisher: Canada : Toronto Academic Press, 2024Description: xiii, 251 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781774697320
Subject(s): DDC classification:
  • 658.834 K960s
Contents:
Introduction to services marketing -- Customer relationship (CRM) in services -- Market research and segmentation in service marketing -- Differentiation and positioning in services marketing -- Managing service quality and customer satisfaction -- Pricing strategies in service marketing -- Marketing mix and marketing service 203 -- Relationship building in service marketing 223.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books CAMPUS CSPC Circulation Section CIR 658.834 K960s 2024 (Browse shelf(Opens below)) 1-1 Available 001795-BUH

Includes bibliographical references and index.

Introduction to services marketing -- Customer relationship (CRM) in services -- Market research and segmentation in service marketing -- Differentiation and positioning in services marketing -- Managing service quality and customer satisfaction -- Pricing strategies in service marketing -- Marketing mix and marketing service 203 -- Relationship building in service marketing 223.

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