Media of mass communication / Lennart Davenport.

By:

Davenport, Lennart [author.]

Material type: Text

TextPublisher: Forest Hills, New York : NY Research Press, 2024Description: vi, 268 pages : illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781647254971

Subject(s):

DDC classification:

302.23 D273m 23

LOC classification:

P90 .M37 2024

Contents:

Overview of mass media and communication -- Means of mass communication -- Theories in media and communication -- Impact and influence of mass media.

Summary: "Mass communication involves distributing information and news through mass media channels to reach a broad audience on a large scale. This entails the transfer of information through mediums such as magazines, newspapers, radio, film, the Internet, and television. Mass communication focuses on analyzing the audience's reaction to the content and its impact on their attitudes, opinions, and behavior. These studies are conducted using a range of qualitative and quantitative methods, including surveys, content analysis, analysis of cause-effect relationships in communication, and ethnography. This book presents the complex subject of mass communication in the most comprehensible and easy to understand language. While understanding the long-term perspectives of the topics, the book makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This book is appropriate for students seeking detailed information in this area as well as for experts." -- Back cover

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Main Library	Circulation Section	CIR 302.23 D273m 2024 (Browse shelf(Opens below))	1-1	Available		030896

Includes bibliographical references and index

Overview of mass media and communication -- Means of mass communication -- Theories in media and communication -- Impact and influence of mass media.

"Mass communication involves distributing information and news through mass media channels to reach a broad audience on a large scale. This entails the transfer of information through mediums such as magazines, newspapers, radio, film, the Internet, and television. Mass communication focuses on analyzing the audience's reaction to the content and its impact on their attitudes, opinions, and behavior. These studies are conducted using a range of qualitative and quantitative methods, including surveys, content analysis, analysis of cause-effect relationships in communication, and ethnography. This book presents the complex subject of mass communication in the most comprehensible and easy to understand language. While understanding the long-term perspectives of the topics, the book makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This book is appropriate for students seeking detailed information in this area as well as for experts." -- Back cover

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