MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02124nam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251215094543.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
251211s2024 nyua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781647254971 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Transcribing agency |
CSPC |
| Description conventions |
rda |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P90 |
| Item number |
.M37 2024 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
D273m |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Davenport, Lennart, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media of mass communication / |
| Statement of responsibility, etc. |
Lennart Davenport. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Forest Hills, New York : |
| Name of producer, publisher, distributor, manufacturer |
NY Research Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 268 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Overview of mass media and communication -- Means of mass communication -- Theories in media and communication -- Impact and influence of mass media. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Mass communication involves distributing information and news through mass media channels to reach a broad audience on a large scale. This entails the transfer of information through mediums such as magazines, newspapers, radio, film, the Internet, and television. Mass communication focuses on analyzing the audience's reaction to the content and its impact on their attitudes, opinions, and behavior. These studies are conducted using a range of qualitative and quantitative methods, including surveys, content analysis, analysis of cause-effect relationships in communication, and ethnography. This book presents the complex subject of mass communication in the most comprehensible and easy to understand language. While understanding the long-term perspectives of the topics, the book makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This book is appropriate for students seeking detailed information in this area as well as for experts." -- Back cover |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
| Classification part |
302.23 |
| Item part |
D273m |
| Call number prefix |
CIR |
| Call number suffix |
2024 |
| Edition |
23 |
