Media of mass communication /
Davenport, Lennart,
Media of mass communication / Lennart Davenport. - vi, 268 pages : illustrations ; 26 cm.
Includes bibliographical references and index
Overview of mass media and communication -- Means of mass communication -- Theories in media and communication -- Impact and influence of mass media.
"Mass communication involves distributing information and news through mass media channels to reach a broad audience on a large scale. This entails the transfer of information through mediums such as magazines, newspapers, radio, film, the Internet, and television. Mass communication focuses on analyzing the audience's reaction to the content and its impact on their attitudes, opinions, and behavior. These studies are conducted using a range of qualitative and quantitative methods, including surveys, content analysis, analysis of cause-effect relationships in communication, and ethnography. This book presents the complex subject of mass communication in the most comprehensible and easy to understand language. While understanding the long-term perspectives of the topics, the book makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This book is appropriate for students seeking detailed information in this area as well as for experts." -- Back cover
9781647254971
Mass media.
Communication.
P90 / .M37 2024
302.23 / D273m
Media of mass communication / Lennart Davenport. - vi, 268 pages : illustrations ; 26 cm.
Includes bibliographical references and index
Overview of mass media and communication -- Means of mass communication -- Theories in media and communication -- Impact and influence of mass media.
"Mass communication involves distributing information and news through mass media channels to reach a broad audience on a large scale. This entails the transfer of information through mediums such as magazines, newspapers, radio, film, the Internet, and television. Mass communication focuses on analyzing the audience's reaction to the content and its impact on their attitudes, opinions, and behavior. These studies are conducted using a range of qualitative and quantitative methods, including surveys, content analysis, analysis of cause-effect relationships in communication, and ethnography. This book presents the complex subject of mass communication in the most comprehensible and easy to understand language. While understanding the long-term perspectives of the topics, the book makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This book is appropriate for students seeking detailed information in this area as well as for experts." -- Back cover
9781647254971
Mass media.
Communication.
P90 / .M37 2024
302.23 / D273m