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Customer relationship management : how to develop and execute a CRM strategy / Michael Pearce.

By: Material type: TextTextPublisher: New York, NY : Business Expert Press, 2021Description: ix, 200 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781953349644
Subject(s): DDC classification:
  • 658.812 P314c
Contents:
Introduction -- Definition -- The evolution of CRM -- Developing a CRM strategy -- The "C" in CRM -- The "R" in CRM -- The "M" in CRM -- B2B -- What is needed to successfully develop and implement a CRM strategy -- CRM benefits -- Useful measurement definition.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 658.812 P314c 2021 (Browse shelf(Opens below)) 1-1 Available 029774

Includes bibliographical references and index.

Introduction -- Definition -- The evolution of CRM -- Developing a CRM strategy -- The "C" in CRM -- The "R" in CRM -- The "M" in CRM -- B2B -- What is needed to successfully develop and implement a CRM strategy -- CRM benefits -- Useful measurement definition.

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