Customer relationship management : how to develop and execute a CRM strategy /
Pearce, Michael,
Customer relationship management : how to develop and execute a CRM strategy / Michael Pearce. - ix, 200 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
Introduction -- Definition -- The evolution of CRM -- Developing a CRM strategy -- The "C" in CRM -- The "R" in CRM -- The "M" in CRM -- B2B -- What is needed to successfully develop and implement a CRM strategy -- CRM benefits -- Useful measurement definition.
9781953349644
Customer relations.
658.812 / P314c
Customer relationship management : how to develop and execute a CRM strategy / Michael Pearce. - ix, 200 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
Introduction -- Definition -- The evolution of CRM -- Developing a CRM strategy -- The "C" in CRM -- The "R" in CRM -- The "M" in CRM -- B2B -- What is needed to successfully develop and implement a CRM strategy -- CRM benefits -- Useful measurement definition.
9781953349644
Customer relations.
658.812 / P314c