Learning Resource and Development

Customer relationship management : (Record no. 29841)

MARC details
000 -LEADER
fixed length control field 01175nam a2200253 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field CSPC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250722155938.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250722s2021 nyua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781953349644
040 ## - CATALOGING SOURCE
Transcribing agency CSPC
Original cataloging agency CSPC
Language of cataloging eng
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number P314c
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pearce, Michael,
Relator term author.
245 10 - TITLE STATEMENT
Title Customer relationship management :
Remainder of title how to develop and execute a CRM strategy /
Statement of responsibility, etc. Michael Pearce.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY :
Name of producer, publisher, distributor, manufacturer Business Expert Press,
Date of production, publication, distribution, manufacture, or copyright notice 2021.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 200 pages :
Other physical details illustrations ;
Dimensions 23 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- Definition -- The evolution of CRM -- Developing a CRM strategy -- The "C" in CRM -- The "R" in CRM -- The "M" in CRM -- B2B -- What is needed to successfully develop and implement a CRM strategy -- CRM benefits -- Useful measurement definition.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Koha item type Books
Classification part 658.812
Item part P314c
Call number prefix CIR
Call number suffix 2021
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Main Library Main Library Circulation Section 07/22/2025   CIR 658.812 P314c 2021 029774 07/22/2025 1-1 07/22/2025 Books