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Gastronomic tourism experiences and experiential marketing / edited by Saurabh Kumar Dixit and Girish Prayag.

Contributor(s): Material type: TextTextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2023Description: x, 144 pages ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781032412832
Subject(s): DDC classification:
  • G219 641.5
LOC classification:
  • TX631  .G378 2023
Contents:
Introduction: gastronomic tourism experiences and experiential marketing -- Culinary destination consumer-based brand equity : exploring the influence of tourist gaze in relation to FoodPorn on social media -- Exploring gastronomic tourism experiences through online platforms: evidence from Thai local communities -- The culinary creative process of Michelin star chefs -- Gastronomic experience (co)creation : evidence from Taiwan and Catalonia -- Gastro-nostalgia: towards a higher order measurement scale based on two gastro festivals -- From plate to place: the role of restaurant servicescapes in the development of tourists' place meanings in Brittany, France -- Blending tradition and modernity: gastronomic experiences in high Peruvian cuisine -- Discovering gastronomic tourists' profiles through artificial neural networks : analysis, opinions and attitudes.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 641.5 G219 2023 (Browse shelf(Opens below)) 1-1 Available 029530

Includes bibliographical references and index.

Introduction: gastronomic tourism experiences and experiential marketing -- Culinary destination consumer-based brand equity : exploring the influence of tourist gaze in relation to FoodPorn on social media -- Exploring gastronomic tourism experiences through online platforms: evidence from Thai local communities -- The culinary creative process of Michelin star chefs -- Gastronomic experience (co)creation : evidence from Taiwan and Catalonia -- Gastro-nostalgia: towards a higher order measurement scale based on two gastro festivals -- From plate to place: the role of restaurant servicescapes in the development of tourists' place meanings in Brittany, France -- Blending tradition and modernity: gastronomic experiences in high Peruvian cuisine -- Discovering gastronomic tourists' profiles through artificial neural networks : analysis, opinions and attitudes.

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