Gastronomic tourism experiences and experiential marketing /
Gastronomic tourism experiences and experiential marketing /
edited by Saurabh Kumar Dixit and Girish Prayag.
- x, 144 pages ; 29 cm.
Includes bibliographical references and index.
Introduction: gastronomic tourism experiences and experiential marketing -- Culinary destination consumer-based brand equity : exploring the influence of tourist gaze in relation to FoodPorn on social media -- Exploring gastronomic tourism experiences through online platforms: evidence from Thai local communities -- The culinary creative process of Michelin star chefs -- Gastronomic experience (co)creation : evidence from Taiwan and Catalonia -- Gastro-nostalgia: towards a higher order measurement scale based on two gastro festivals -- From plate to place: the role of restaurant servicescapes in the development of tourists' place meanings in Brittany, France -- Blending tradition and modernity: gastronomic experiences in high Peruvian cuisine -- Discovering gastronomic tourists' profiles through artificial neural networks : analysis, opinions and attitudes.
9781032412832
Food tourism.
Culture and tourism.
TX631 / .G378 2023
641.5 / G219
Includes bibliographical references and index.
Introduction: gastronomic tourism experiences and experiential marketing -- Culinary destination consumer-based brand equity : exploring the influence of tourist gaze in relation to FoodPorn on social media -- Exploring gastronomic tourism experiences through online platforms: evidence from Thai local communities -- The culinary creative process of Michelin star chefs -- Gastronomic experience (co)creation : evidence from Taiwan and Catalonia -- Gastro-nostalgia: towards a higher order measurement scale based on two gastro festivals -- From plate to place: the role of restaurant servicescapes in the development of tourists' place meanings in Brittany, France -- Blending tradition and modernity: gastronomic experiences in high Peruvian cuisine -- Discovering gastronomic tourists' profiles through artificial neural networks : analysis, opinions and attitudes.
9781032412832
Food tourism.
Culture and tourism.
TX631 / .G378 2023
641.5 / G219