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Tourism and hospitality marketing / Maria Criselda G. Gatchalian-Badilla.

By: Material type: TextTextPublication details: Manila : REX Book Store, 2021 ; Reprint 2022Edition: Revised editionDescription: xii, 225 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9786210427509
Subject(s): DDC classification:
  • 338.47910688 B142t
Contents:
Introduction to tourism and hospitality marketing -- The tourist market and segmentation -- Tourism and consumer behavior -- The marketing plan -- The tourism and hospitality product -- Pricing in tourism and hospitality -- Promotional tools: advertising, direct marketing, personal selling, public relations, and sales promotions -- Digital marketing -- Distribution channels in the tourism and hospitality industry -- Destination branding and marketing -- Relationship marketing -- Tourism and hospitality marketing and its future.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library-Nabua Filipiniana Section FIL 338.47910688 B142t 2021 (Browse shelf(Opens below)) 1-3 Available 027937
Books Books Main Library-Nabua Filipiniana Section FIL 338.47910688 B142t 2021 (Browse shelf(Opens below)) 2-3 Available 027938
Books Books Main Library-Nabua Filipiniana Section FIL 338.47910688 B142t 2021 (Browse shelf(Opens below)) 3-3 Available 027939
Browsing Main Library-Nabua shelves, Shelving location: Filipiniana Section Close shelf browser (Hides shelf browser)
FIL 338.4791068 R147t 2019 Travel agency operations and management manual FIL 338.4791068 R147t 2019 Travel agency operations and management manual FIL 338.4791068 R147t 2019 Travel agency operations and management manual FIL 338.47910688 B142t 2021 Tourism and hospitality marketing / FIL 338.47910688 B142t 2021 Tourism and hospitality marketing / FIL 338.47910688 B142t 2021 Tourism and hospitality marketing / FIL 338.47910688 Se683m 2020 Marketing for tourism and hospitality

Includes bibliographical references and index.

Introduction to tourism and hospitality marketing -- The tourist market and segmentation -- Tourism and consumer behavior -- The marketing plan -- The tourism and hospitality product -- Pricing in tourism and hospitality -- Promotional tools: advertising, direct marketing, personal selling, public relations, and sales promotions -- Digital marketing -- Distribution channels in the tourism and hospitality industry -- Destination branding and marketing -- Relationship marketing -- Tourism and hospitality marketing and its future.

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