Tourism and hospitality marketing /
Badilla, Maria Criselda G. Gatchalian-,
Tourism and hospitality marketing / Maria Criselda G. Gatchalian-Badilla. - Revised edition - Manila : REX Book Store, 2021 ; Reprint 2022 - xii, 225 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
Introduction to tourism and hospitality marketing -- The tourist market and segmentation -- Tourism and consumer behavior -- The marketing plan -- The tourism and hospitality product -- Pricing in tourism and hospitality -- Promotional tools: advertising, direct marketing, personal selling, public relations, and sales promotions -- Digital marketing -- Distribution channels in the tourism and hospitality industry -- Destination branding and marketing -- Relationship marketing -- Tourism and hospitality marketing and its future.
9786210427509
Tourism--Marketing
Hospitality industry--Marketing
338.47910688 / B142t
Tourism and hospitality marketing / Maria Criselda G. Gatchalian-Badilla. - Revised edition - Manila : REX Book Store, 2021 ; Reprint 2022 - xii, 225 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
Introduction to tourism and hospitality marketing -- The tourist market and segmentation -- Tourism and consumer behavior -- The marketing plan -- The tourism and hospitality product -- Pricing in tourism and hospitality -- Promotional tools: advertising, direct marketing, personal selling, public relations, and sales promotions -- Digital marketing -- Distribution channels in the tourism and hospitality industry -- Destination branding and marketing -- Relationship marketing -- Tourism and hospitality marketing and its future.
9786210427509
Tourism--Marketing
Hospitality industry--Marketing
338.47910688 / B142t