Tourism and hospitality marketing / (Record no. 27845)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01551nam a2200277 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240719164203.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240719s2021 ph a bi 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786210427509 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CSPC |
| Language of cataloging | eng |
| Transcribing agency | CSPC |
| Description conventions | rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.47910688 |
| Item number | B142t |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Badilla, Maria Criselda G. Gatchalian-, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Tourism and hospitality marketing / |
| Statement of responsibility, etc. | Maria Criselda G. Gatchalian-Badilla. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila : |
| Name of publisher, distributor, etc. | REX Book Store, |
| Date of publication, distribution, etc. | 2021 ; Reprint 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 225 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to tourism and hospitality marketing -- The tourist market and segmentation -- Tourism and consumer behavior -- The marketing plan -- The tourism and hospitality product -- Pricing in tourism and hospitality -- Promotional tools: advertising, direct marketing, personal selling, public relations, and sales promotions -- Digital marketing -- Distribution channels in the tourism and hospitality industry -- Destination branding and marketing -- Relationship marketing -- Tourism and hospitality marketing and its future. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| Form subdivision | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hospitality industry |
| Form subdivision | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Classification part | 338.47910688 |
| Item part | B142t |
| Call number prefix | FIL |
| Call number suffix | 2021 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library-Nabua | Main Library-Nabua | Filipiniana Section | 07/19/2024 | FIL 338.47910688 B142t 2021 | 027937 | 07/19/2024 | 1-3 | 07/19/2024 | Books | |||||
| Dewey Decimal Classification | Main Library-Nabua | Main Library-Nabua | Filipiniana Section | 07/19/2024 | FIL 338.47910688 B142t 2021 | 027938 | 07/19/2024 | 2-3 | 07/19/2024 | Books | |||||
| Dewey Decimal Classification | Main Library-Nabua | Main Library-Nabua | Filipiniana Section | 07/19/2024 | FIL 338.47910688 B142t 2021 | 027939 | 07/19/2024 | 3-3 | 07/19/2024 | Books |