Customer relationship management / Kavita Singh.

By:

Singh, Kavita [author.]

Material type: Text

TextPublisher: New Delhi, India : Orange Books International, 2018Description: viii, 232 pages ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789383263516

Subject(s):

Customer relations -- Management

DDC classification:

658.812 Si643c

LOC classification:

HF5415.5

Contents:

Introduction -- Customer value and service orientation -- Customer focused management -- Customer service management -- Consumer behaviour -- Consumer knowledge management -- Customer relationships.

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Main Library-Nabua	Graduate School Library	GRD 658.812 Si643c 2018 (Browse shelf(Opens below))	1-1	Available		026333

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Previous	GRD 658.8 P932m 2020 Marketing /	GRD 658.8 P935 2016 Principles of marketing	GRD 658.802 Ea33m 2021 Marketing communications /	GRD 658.812 Si643c 2018 Customer relationship management /	GRD 658.83 P615c 2019 Correlation and measurement in marketing research	GRD 658.83 Su61m 2018 Marketing research and consumer behaviour	GRD 658.84 Al721g 2021 Global marketing : strategy, practice and cases /	Next

Includes bibliographical references and index.

Introduction -- Customer value and service orientation -- Customer focused management -- Customer service management -- Consumer behaviour -- Consumer knowledge management -- Customer relationships.

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