Customer relationship management /
Singh, Kavita,
Customer relationship management / Kavita Singh. - viii, 232 pages ; 23 cm.
Includes bibliographical references and index.
Introduction -- Customer value and service orientation -- Customer focused management -- Customer service management -- Consumer behaviour -- Consumer knowledge management -- Customer relationships.
9789383263516
Customer relations--Management
HF5415.5
658.812 / Si643c
Customer relationship management / Kavita Singh. - viii, 232 pages ; 23 cm.
Includes bibliographical references and index.
Introduction -- Customer value and service orientation -- Customer focused management -- Customer service management -- Consumer behaviour -- Consumer knowledge management -- Customer relationships.
9789383263516
Customer relations--Management
HF5415.5
658.812 / Si643c