Mixed methods perspectives on communication and social media research / edited by Reynaldo Gacho Segumpan and Joanna Soraya Abu Zahari.

Includes bibliographical references and index.

Introduction -- Part 1. Communication research perspectives -- The organisation of Japanese hospitality: a narrative analysis of "omotenashi" -- Communication strategies used by women immigrant entrepreneurs to cope with ethnic challenges -- Communication as terrorism, terrorism as communication: a thematic analysis of Islamic State communication -- Exploration into communication fidelity in telemedicine -- Identifying scientific trends through recombinant memetics -- Online photosharing as a communication paradigm: a discourse approach to Instagram -- Part 2. Research perspectives in social media -- The utilisation of social media platforms for brand image and market position development among SMEs -- Social media and issues of political consciousness and political change in Algeria -- The effects of financial literacy and social media on financial behaviour -- The influence of social media in marketing events -- To what extent are credibility and attractiveness of social media influencer important in developing positive brand image and customer attitude? -- Kenyan women and their use of social media for their SMEs -- Impact of social media on the buying decision-making process of leisure and recreation products -- Big social data: relationships among privacy, security, and trust -- AI-enabled bot and social media: a survey of tools, techniques, and platforms for the arms race -- Part 3. Conclusion -- Research direction in CommSocMed: quo vadis?

"Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed"-- Provided by publisher.