Planning, implementing, and evaluating health promotion programs / James F. McKenzie, Brad L. Neiger, and Rosemary Thackeray.

Includes bibliographical references and index.

Introduction to health education, health promotion, and program planning -- Part I. Planning a health promotion program -- Starting the planning process -- Program planning models in health promotion -- Assessing needs -- Measurement and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Marketing: developing programs that respond to the wants and needs of the priority population -- Part II. Implementing a health promotion program -- Community organizing and community building -- Preparing from implementation -- Carrying out implementation and management -- Part III. Evaluating a health promotion program -- Evaluation: an overview -- Evaluation approaches and designs -- Data analysis and reporting.

"This book is written for students who are enrolled in their first professional course in health promotion program planning. It is designed to help them understand and develop the skills necessary to carry out program planning regardless of the setting. This book is unique among the health promotion planning textbooks on the market in that it provides readers with both theoretical and practical information"-- Provided by publisher.