Planning, implementing, and evaluating health promotion programs /
McKenzie, James F., 1948-
Planning, implementing, and evaluating health promotion programs / Planning, implementing, & evaluating health promotion programs James F. McKenzie, Brad L. Neiger, and Rosemary Thackeray. - Eighth edition. - xvii, 451 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
Introduction to health education, health promotion, and program planning -- Part I. Planning a health promotion program -- Starting the planning process -- Program planning models in health promotion -- Assessing needs -- Measurement and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Marketing: developing programs that respond to the wants and needs of the priority population -- Part II. Implementing a health promotion program -- Community organizing and community building -- Preparing from implementation -- Carrying out implementation and management -- Part III. Evaluating a health promotion program -- Evaluation: an overview -- Evaluation approaches and designs -- Data analysis and reporting.
"This book is written for students who are enrolled in their first professional course in health promotion program planning. It is designed to help them understand and develop the skills necessary to carry out program planning regardless of the setting. This book is unique among the health promotion planning textbooks on the market in that it provides readers with both theoretical and practical information"--
9781284228649
2021059732
Health Promotion
Health Planning
Health Education
Program Evaluation
United States
RA427.8 / .M354 2023
613.0973 / M199p
WA 590
Planning, implementing, and evaluating health promotion programs / Planning, implementing, & evaluating health promotion programs James F. McKenzie, Brad L. Neiger, and Rosemary Thackeray. - Eighth edition. - xvii, 451 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
Introduction to health education, health promotion, and program planning -- Part I. Planning a health promotion program -- Starting the planning process -- Program planning models in health promotion -- Assessing needs -- Measurement and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Marketing: developing programs that respond to the wants and needs of the priority population -- Part II. Implementing a health promotion program -- Community organizing and community building -- Preparing from implementation -- Carrying out implementation and management -- Part III. Evaluating a health promotion program -- Evaluation: an overview -- Evaluation approaches and designs -- Data analysis and reporting.
"This book is written for students who are enrolled in their first professional course in health promotion program planning. It is designed to help them understand and develop the skills necessary to carry out program planning regardless of the setting. This book is unique among the health promotion planning textbooks on the market in that it provides readers with both theoretical and practical information"--
9781284228649
2021059732
Health Promotion
Health Planning
Health Education
Program Evaluation
United States
RA427.8 / .M354 2023
613.0973 / M199p
WA 590