Learning Resource and Development
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Visual and multimodal research in organization and management studies / Markus A. Höllerer, [and 5 others].

By: Contributor(s): Material type: TextTextSeries: Routledge studies in management, organization and societyPublisher: New York, NY : Routledge, 2019Description: xv, 227 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780367786847
Subject(s): DDC classification:
  • 658.45  H722v 23
LOC classification:
  • HD30.3
Contents:
Introduction -- Purpose of this volume -- A social semiotic approach to multimodality -- Strategies for multimodal scholarly inquiry -- Approaches, methods, and research agenda: an overview -- The practice approach -- The strategic approach -- The dialogical approach -- Summary: towards multi-approach studies in multimodal organization research -- Application -- Introduction to four case studies -- The use of logos in post-merger identity construction at Aalto university -- Multimodal meaning-making in online shopping -- Multimodal legitimation and corporate social responsibility (CSR) -- Discussion -- The way ahead: discussion and conclusion.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 658.45 H722v 2019 (Browse shelf(Opens below)) 1-1 Available 028427

Includes bibliographical references and index.

Introduction -- Purpose of this volume -- A social semiotic approach to multimodality -- Strategies for multimodal scholarly inquiry -- Approaches, methods, and research agenda: an overview -- The practice approach -- The strategic approach -- The dialogical approach -- Summary: towards multi-approach studies in multimodal organization research -- Application -- Introduction to four case studies -- The use of logos in post-merger identity construction at Aalto university -- Multimodal meaning-making in online shopping -- Multimodal legitimation and corporate social responsibility (CSR) -- Discussion -- The way ahead: discussion and conclusion.

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