Visual and multimodal research in organization and management studies /
Höllerer, Markus A.,
Visual and multimodal research in organization and management studies / Markus A. Höllerer, [and 5 others]. - xv, 227 pages : illustrations ; 23 cm. - Routledge studies in management, organization and society .
Includes bibliographical references and index.
Introduction -- Purpose of this volume -- A social semiotic approach to multimodality -- Strategies for multimodal scholarly inquiry -- Approaches, methods, and research agenda: an overview -- The practice approach -- The strategic approach -- The dialogical approach -- Summary: towards multi-approach studies in multimodal organization research -- Application -- Introduction to four case studies -- The use of logos in post-merger identity construction at Aalto university -- Multimodal meaning-making in online shopping -- Multimodal legitimation and corporate social responsibility (CSR) -- Discussion -- The way ahead: discussion and conclusion.
9780367786847
Communication in organizations.
Communication in management.
Visual communication.
HD30.3
658.45 / H722v
Visual and multimodal research in organization and management studies / Markus A. Höllerer, [and 5 others]. - xv, 227 pages : illustrations ; 23 cm. - Routledge studies in management, organization and society .
Includes bibliographical references and index.
Introduction -- Purpose of this volume -- A social semiotic approach to multimodality -- Strategies for multimodal scholarly inquiry -- Approaches, methods, and research agenda: an overview -- The practice approach -- The strategic approach -- The dialogical approach -- Summary: towards multi-approach studies in multimodal organization research -- Application -- Introduction to four case studies -- The use of logos in post-merger identity construction at Aalto university -- Multimodal meaning-making in online shopping -- Multimodal legitimation and corporate social responsibility (CSR) -- Discussion -- The way ahead: discussion and conclusion.
9780367786847
Communication in organizations.
Communication in management.
Visual communication.
HD30.3
658.45 / H722v