Corporate communication : a guide to theory and practice / Joep Cornelissen.
Material type:
TextPublisher: Thousand Oaks, California : SAGE, 2020Edition: Sixth editionDescription: xxiv, 304 pages : illustration, 24 cmContent type: - text
- unmediated
- volume
- 9781526491978
- 658.45 C814c
- HD30.3
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Main Library-Nabua | Circulation Section | CIR 658.45 C814c 2020 (Browse shelf(Opens below)) | 1-3 | Available | 025654 | ||
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Books
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Main Library-Nabua | Circulation Section | CIR 658.45 C814c 2020 (Browse shelf(Opens below)) | 2-3 | Available | 025665 | ||
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Books
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Main Library-Nabua | Circulation Section | CIR 658.45 C814c 2020 (Browse shelf(Opens below)) | 3-3 | Available | 026361 |
Includes bibliographical index.
Defining corporate communication -- corporate communication in contemporary organizations -- corporate communication in a changing media environment -- stakeholder management and communication -- corporate identity, branding and corporate reputation -- communication strategy and strategic planning -- research and measurement -- media relations -- employee communication -- issues management -- crisis communication -- leadership and change communication -- corporate social responsibility (csr) and community relations.
"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"-- Provided by publisher.
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