MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02039nam a2200349 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231123140616.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230802s2020 cau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2019955358 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781526491978 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CSPC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD30.3 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.45 |
| Item number |
C814c |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cornelissen, Joep, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Corporate communication : |
| Remainder of title |
a guide to theory and practice / |
| Statement of responsibility, etc. |
Joep Cornelissen. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Sixth edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2001 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Thousand Oaks, California : |
| Name of producer, publisher, distributor, manufacturer |
SAGE, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 304 pages : |
| Other physical details |
illustration, |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Defining corporate communication -- corporate communication in contemporary organizations -- corporate communication in a changing media environment -- stakeholder management and communication -- corporate identity, branding and corporate reputation -- communication strategy and strategic planning -- research and measurement -- media relations -- employee communication -- issues management -- crisis communication -- leadership and change communication -- corporate social responsibility (csr) and community relations. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cornelissen, Joep, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Classification part |
658.45 |
| Item part |
C814c |
| Call number prefix |
CIR |
| Call number suffix |
2020 |
| Suppress in OPAC |
No |
