Entrepreneurship / Andrew Zacharakis, and [2 others].
Material type:
TextPublisher: New Jersey : John Wiley & Sons, Inc., 2025Edition: Sixth editionDescription: xxi, 451 and various pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 9781394262809
- 23 658.421 Z117e
- HD62.5 .B938 2025
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
CAMPUS CSPC | Circulation Section | CIR 658.421 Z117e 2025 (Browse shelf(Opens below)) | 1-1 | Available | 002199-BUH |
Includes index.
An opportunity to lift all: the power of entrepreneurship -- The entrepreneurial process -- Opportunity recognition, shaping, and reshaping -- Prototyping your ideas -- The importance of business models -- Entrepreneurial marketing -- Digital marketing for entrepreneurs -- Building the founding team -- The business planning process -- Building your pro forma -- Raising money for starting and growing a business -- Debts and other forms of financing -- Legal and tax issues, including intellectual property -- Entrepreneurial growth.
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