Entrepreneurship /
Zacharakis, Andrew,
Entrepreneurship / Andrew Zacharakis, and [2 others]. - Sixth edition. - xxi, 451 and various pages : illustrations ; 25 cm.
Includes index.
An opportunity to lift all: the power of entrepreneurship -- The entrepreneurial process -- Opportunity recognition, shaping, and reshaping -- Prototyping your ideas -- The importance of business models -- Entrepreneurial marketing -- Digital marketing for entrepreneurs -- Building the founding team -- The business planning process -- Building your pro forma -- Raising money for starting and growing a business -- Debts and other forms of financing -- Legal and tax issues, including intellectual property -- Entrepreneurial growth.
9781394262809
New business enterprises.
Entrepreneurship.
Small business--Management.
HD62.5 / .B938 2025
658.421 / Z117e
Entrepreneurship / Andrew Zacharakis, and [2 others]. - Sixth edition. - xxi, 451 and various pages : illustrations ; 25 cm.
Includes index.
An opportunity to lift all: the power of entrepreneurship -- The entrepreneurial process -- Opportunity recognition, shaping, and reshaping -- Prototyping your ideas -- The importance of business models -- Entrepreneurial marketing -- Digital marketing for entrepreneurs -- Building the founding team -- The business planning process -- Building your pro forma -- Raising money for starting and growing a business -- Debts and other forms of financing -- Legal and tax issues, including intellectual property -- Entrepreneurial growth.
9781394262809
New business enterprises.
Entrepreneurship.
Small business--Management.
HD62.5 / .B938 2025
658.421 / Z117e