Learning Resource and Development
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Corporate communication / Paul A. Argenti.

By: Material type: TextTextPublisher: New York : McGraw Hill, 2023Edition: Eight editionDescription: xxii, 262 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781265092252
Subject(s): DDC classification:
  • 658.45 Ar371c
LOC classification:
  • HD30.3  .A73
Partial contents:
The changing environment for business -- Communicating strategically -- An overview of the corporate communication function -- Corporate brand and reputation -- Corporate responsibility -- Media relations -- Internal communications -- Investor relations -- Government relations -- Crisis communication.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 658.45 Ar371c 2023 (Browse shelf(Opens below)) 1-1 Available 031626

Includes index.

This International Student edition is for use outside of the U.S

The changing environment for business -- Communicating strategically -- An overview of the corporate communication function -- Corporate brand and reputation -- Corporate responsibility -- Media relations -- Internal communications -- Investor relations -- Government relations -- Crisis communication.

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