Corporate communication /
Argenti, Paul A.,
Corporate communication / Paul A. Argenti. - Eight edition. - xxii, 262 pages ; 23 cm.
Includes index. This International Student edition is for use outside of the U.S
The changing environment for business -- Communicating strategically -- An overview of the corporate communication function -- Corporate brand and reputation -- Corporate responsibility -- Media relations -- Internal communications -- Investor relations -- Government relations -- Crisis communication.
9781265092252
Communication in management.
Communication in organizations.
HD30.3 / .A73
658.45 / Ar371c
Corporate communication / Paul A. Argenti. - Eight edition. - xxii, 262 pages ; 23 cm.
Includes index. This International Student edition is for use outside of the U.S
The changing environment for business -- Communicating strategically -- An overview of the corporate communication function -- Corporate brand and reputation -- Corporate responsibility -- Media relations -- Internal communications -- Investor relations -- Government relations -- Crisis communication.
9781265092252
Communication in management.
Communication in organizations.
HD30.3 / .A73
658.45 / Ar371c