Entrepreneurship : the art, science, and process for success / Charles E. Bamford and Garry D. Bruton.

Includes bibliographical references and index

Part 1: laying the groundwork for your business -- The twenty-first-century entrepreneur -- Individual leadership and entrepreneurial start-ups -- Business idea generation and initial evaluation -- Part 2: due diligence on the business idea -- External analysis -- Business mission and strategy -- Part 3: establishing a financial foundation -- Analyzing cash flow and other financial information -- Financing and accounting -- Business and financial analysis -- Part 4: building the business -- Legal issues with a new business -- Human resources management -- Marketing -- Establishing operations -- Part 5: important issues for entrepreneurs -- Exit/harvest/turnaround -- Franchising and purchasing an existing business-- Part 6: minicases.