Entrepreneurship : the art, science, and process for success /

Bamford, Charles E.,

Entrepreneurship : the art, science, and process for success / Charles E. Bamford and Garry D. Bruton. - xxvi, 337 pages : illustrations ; 27 cm.

Includes bibliographical references and index

Part 1: laying the groundwork for your business -- The twenty-first-century entrepreneur -- Individual leadership and entrepreneurial start-ups -- Business idea generation and initial evaluation -- Part 2: due diligence on the business idea -- External analysis -- Business mission and strategy -- Part 3: establishing a financial foundation -- Analyzing cash flow and other financial information -- Financing and accounting -- Business and financial analysis -- Part 4: building the business -- Legal issues with a new business -- Human resources management -- Marketing -- Establishing operations -- Part 5: important issues for entrepreneurs -- Exit/harvest/turnaround -- Franchising and purchasing an existing business-- Part 6: minicases.

9781266870286


Entrepreneurship.
Small business--Management.
Business planning and development.

HD62.5 / .B36 2024

658.1 / B219e