Basic of electronic media / Lauren Peterson.

Includes bibliographical references and index.

Introduction -- The intersection of electronic media and advertising -- Advertising dynamics in newspapers and media platforms -- The role of technology in news management -- Next-generation audio: understanding digital broadcasting -- Journalism in the marketplace: balancing profit and ethics -- Editing evolution: film techniques in a digital world.

"Basics of Electronic Media serves as an essential primer for students and professionals interested in understanding the fundamentals of electronic media communication. This textbook explores the various aspects of electronic media, including its evolution, technologies, theories, and practical applications in contemporary society. The book begins by examining the historical development of electronic media, from the invention of radio and television to the advent of digital media and the internet age. It covers key concepts such as media convergence, digital broadcasting, multimedia production, and the impact of new technologies on media consumption habits. "Basics of Electronic Media" delves into the role of electronic media in shaping public opinion, disseminating information, and influencing cultural trends. It discusses media ethics, regulations, and the challenges posed by globalization and digital disruption in the media industry. Through case studies, industry insights, and practical examples, this textbook provides readers with a comprehensive overview of the principles and practices of electronic media. It addresses emerging trends, technological advancements, and the future outlook for electronic media in an increasingly digital world. Overall, "Basics of Electronic Media" equips readers with the foundational knowledge and skills necessary to navigate and understand the dynamic field of electronic media communication"-- Publisher's description.