MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02902nam a2200325 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20261021142743.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
261021s2025 -uk b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781836598213 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Transcribing agency |
CSPC |
| Modifying agency |
CSPC |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P96.T42 |
| Item number |
.P48 2025 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
P442b |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peterson, Lauren, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Basic of electronic media / |
| Statement of responsibility, etc. |
Lauren Peterson. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London, United Kingdom : |
| Name of producer, publisher, distributor, manufacturer |
ED-Tech Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 265 pages ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- The intersection of electronic media and advertising -- Advertising dynamics in newspapers and media platforms -- The role of technology in news management -- Next-generation audio: understanding digital broadcasting -- Journalism in the marketplace: balancing profit and ethics -- Editing evolution: film techniques in a digital world. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Basics of Electronic Media serves as an essential primer for students and professionals interested in understanding the fundamentals of electronic media communication. This textbook explores the various aspects of electronic media, including its evolution, technologies, theories, and practical applications in contemporary society. The book begins by examining the historical development of electronic media, from the invention of radio and television to the advent of digital media and the internet age. It covers key concepts such as media convergence, digital broadcasting, multimedia production, and the impact of new technologies on media consumption habits. "Basics of Electronic Media" delves into the role of electronic media in shaping public opinion, disseminating information, and influencing cultural trends. It discusses media ethics, regulations, and the challenges posed by globalization and digital disruption in the media industry. Through case studies, industry insights, and practical examples, this textbook provides readers with a comprehensive overview of the principles and practices of electronic media. It addresses emerging trends, technological advancements, and the future outlook for electronic media in an increasingly digital world. Overall, "Basics of Electronic Media" equips readers with the foundational knowledge and skills necessary to navigate and understand the dynamic field of electronic media communication"-- Publisher's description. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital communications. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Technological innovations. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
| Item part |
P442b |
| Edition |
23 |
| Classification part |
302.23 |
| Call number prefix |
CIR |
| Call number suffix |
2025 |