Introduction to broadcast media / Preeti Nagar and Vaishali Kaushik.

Includes bibliographical references and index.

Journalistic broadcasting system -- Radio broadcasting -- Broadcast law and freedom press -- Satellite television broadcasting -- Digital media and technology -- Journalism and print media -- News broadcasting.

"Broadcast media involves electronically and simultaneously sending information containing signals, print messages and audio or video content to a vast group of recipients using television, radio, newspapers, magazines and digital media including the Internet, emails and texts. Broadcasters play to the here and now. News and information on television, on radio and in print generally speak to the most current issues of the day. Keeping shows and advertising relevant is a way of giving your brand a competitive edge. Remember, consumers want whatever is newer, faster and shinier than what they had in the past. If the ads are creative or humorous with a strong emotional component, consumers will likely remember the brand. Timely products advertised on relevant shows can remind consumers why your products are the best. Broadcast media can then be a way to break through the clutter. Broadcast media is defined as different media channels or broadcasters such as the television, internet, audio podcasts, video content, and others. The primary purpose of broadcasting media is to broadcast and communicate with the public. This book broadcast media remains a powerful force in shaping public opinion, fostering cultural identity, and providing a platform for diverse voices. Its role in reflecting societal values, influencing public discourse, and adapting to the changing media landscape underscores its continued significance in the dynamic and ever-evolving realm of mass communication"-- Back cover.