MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02843nam a2200337 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20261020085307.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
261019s2024 ii a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789395577809 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Transcribing agency |
CSPC |
| Modifying agency |
CSPC |
| Description conventions |
rda |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HE8689.4 |
| Item number |
.N34 2024 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
384.54 |
| Item number |
N131i |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nagar, Preeti, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Introduction to broadcast media / |
| Statement of responsibility, etc. |
Preeti Nagar and Vaishali Kaushik. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New Delhi, India : |
| Name of producer, publisher, distributor, manufacturer |
Paradise Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 300 pages ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Journalistic broadcasting system -- Radio broadcasting -- Broadcast law and freedom press -- Satellite television broadcasting -- Digital media and technology -- Journalism and print media -- News broadcasting. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Broadcast media involves electronically and simultaneously sending information containing signals, print messages and audio or video content to a vast group of recipients using television, radio, newspapers, magazines and digital media including the Internet, emails and texts. Broadcasters play to the here and now. News and information on television, on radio and in print generally speak to the most current issues of the day. Keeping shows and advertising relevant is a way of giving your brand a competitive edge. Remember, consumers want whatever is newer, faster and shinier than what they had in the past. If the ads are creative or humorous with a strong emotional component, consumers will likely remember the brand. Timely products advertised on relevant shows can remind consumers why your products are the best. Broadcast media can then be a way to break through the clutter. Broadcast media is defined as different media channels or broadcasters such as the television, internet, audio podcasts, video content, and others. The primary purpose of broadcasting media is to broadcast and communicate with the public. This book broadcast media remains a powerful force in shaping public opinion, fostering cultural identity, and providing a platform for diverse voices. Its role in reflecting societal values, influencing public discourse, and adapting to the changing media landscape underscores its continued significance in the dynamic and ever-evolving realm of mass communication"-- Back cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Broadcasting. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Broadcasting |
| General subdivision |
Technological innovations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kaushik, Vaishali, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
| Item part |
N131i |
| Edition |
23 |
| Classification part |
384.54 |
| Call number prefix |
CIR |
| Call number suffix |
2024 |