Electronic media and broadcasting : an introduction / Hubert Reeve.

By: Material type: TextTextPublisher: New York : Larsen & Keller, 2025Description: viii, 233 pages : color illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9798888367940
Subject(s): DDC classification:
  • 23 384.54 R259e
LOC classification:
  • HE8689.4 .R44 2025
Contents:
Electronic media: an overview -- Understanding broadcast engineering -- Broadcasting evolution and history of mass media -- Broadcasting essentials: major components and concepts -- Electronic media applications: modern journalism and publishing -- Electronic media advertising: strategies and techniques -- Broadcast production: types and significance.
Summary: "Electronic media deals with a broad range of platforms that enable the transmission of information, while broadcasting specifically refers to the distribution of content through electronic devices. Key channels of electronic media utilized in broadcasting include television, radio, telephones, computers, laptops, and gaming consoles, among others. The media play an essential role in the dissemination of both audio and visual content to diverse audiences. This book outlines the processes and applications of electronic media and broadcasting in detail. It attempts to understand the multiple branches that fall under the discipline. For someone with an interest and eye for detail, this book covers the most significant topics in this field"-- Back cover.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 384.54 R259e 2025 (Browse shelf(Opens below)) 1-1 Available 032625

Includes bibliographical references and index.

Electronic media: an overview -- Understanding broadcast engineering -- Broadcasting evolution and history of mass media -- Broadcasting essentials: major components and concepts -- Electronic media applications: modern journalism and publishing -- Electronic media advertising: strategies and techniques -- Broadcast production: types and significance.

"Electronic media deals with a broad range of platforms that enable the transmission of information, while broadcasting specifically refers to the distribution of content through electronic devices. Key channels of electronic media utilized in broadcasting include television, radio, telephones, computers, laptops, and gaming consoles, among others. The media play an essential role in the dissemination of both audio and visual content to diverse audiences. This book outlines the processes and applications of electronic media and broadcasting in detail. It attempts to understand the multiple branches that fall under the discipline. For someone with an interest and eye for detail, this book covers the most significant topics in this field"-- Back cover.

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