Electronic media and broadcasting : an introduction /
Reeve, Hubert,
Electronic media and broadcasting : an introduction / Hubert Reeve. - viii, 233 pages : color illustrations ; 28 cm.
Includes bibliographical references and index.
Electronic media: an overview -- Understanding broadcast engineering -- Broadcasting evolution and history of mass media -- Broadcasting essentials: major components and concepts -- Electronic media applications: modern journalism and publishing -- Electronic media advertising: strategies and techniques -- Broadcast production: types and significance.
"Electronic media deals with a broad range of platforms that enable the transmission of information, while broadcasting specifically refers to the distribution of content through electronic devices. Key channels of electronic media utilized in broadcasting include television, radio, telephones, computers, laptops, and gaming consoles, among others. The media play an essential role in the dissemination of both audio and visual content to diverse audiences. This book outlines the processes and applications of electronic media and broadcasting in detail. It attempts to understand the multiple branches that fall under the discipline. For someone with an interest and eye for detail, this book covers the most significant topics in this field"-- Back cover.
9798888367940
Broadcasting.
Digital media.
Broadcasting--Technological innovations.
Mass media.
HE8689.4 / .R44 2025
384.54 / R259e
Electronic media and broadcasting : an introduction / Hubert Reeve. - viii, 233 pages : color illustrations ; 28 cm.
Includes bibliographical references and index.
Electronic media: an overview -- Understanding broadcast engineering -- Broadcasting evolution and history of mass media -- Broadcasting essentials: major components and concepts -- Electronic media applications: modern journalism and publishing -- Electronic media advertising: strategies and techniques -- Broadcast production: types and significance.
"Electronic media deals with a broad range of platforms that enable the transmission of information, while broadcasting specifically refers to the distribution of content through electronic devices. Key channels of electronic media utilized in broadcasting include television, radio, telephones, computers, laptops, and gaming consoles, among others. The media play an essential role in the dissemination of both audio and visual content to diverse audiences. This book outlines the processes and applications of electronic media and broadcasting in detail. It attempts to understand the multiple branches that fall under the discipline. For someone with an interest and eye for detail, this book covers the most significant topics in this field"-- Back cover.
9798888367940
Broadcasting.
Digital media.
Broadcasting--Technological innovations.
Mass media.
HE8689.4 / .R44 2025
384.54 / R259e