Media research methods / Abhay Narang.
Material type:
TextPublisher: New Delhi, India : Rajat Publications, 2024Description: xii, 240 pages ; 25 cmContent type: - text
- unmediated
- volume
- 9789395401463
- 302.230721 N164m 23
- P91.3 .N37 2024
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Main Library | Circulation Section | CIR 302.230721 N164m 2024 (Browse shelf(Opens below)) | 1-1 | Available | 032722 |
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| CIR 302.23071 J630c 2017 Cultivating communication in the classroom : future-ready skills for secondary students / | CIR 302.23071173 M381 2017 Mass media education in transirion | CIR 302.23072 St672h 2021 How to do media and cultural studies / | CIR 302.230721 N164m 2024 Media research methods / | CIR 302.230721 P851m 2019 Media literacy / | CIR 302.230973 D612g 2018 Gender, race, and class in media : a text-reader / | CIR 302.230973 D612g 2018 Gender, race, and class in media : a text-reader / |
Includes bibliographical references and index.
The nature of the audience -- Media research and advertisement -- Power of audience and media research -- Mass media and entertainment research -- Research method in media and social change -- Research in media effects -- Media in society -- Research on the effects of media violence -- Research method in media management.
"Media research methods are the practical procedures for carrying out a research project. Today, the most significant research strategies being used to study the impact of media on antisocial and prosocial behaviour are experiments and surveys. Researchers who study the effects of mass media have used most of the technique discussed in this book such as content analysis, field experiments, surveys, panels and observation. This book covers the state of media and communication research its development, present status, and future potential"-- Back cover.
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