Media research methods / (Record no. 33777)

MARC details
000 -LEADER
fixed length control field 01871nam a2200289 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field CSPC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261019113056.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 261019s2024 ii b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789395401463
040 ## - CATALOGING SOURCE
Original cataloging agency CSPC
Language of cataloging eng
Transcribing agency CSPC
Modifying agency CSPC
Description conventions rda
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P91.3
Item number .N37 2024
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.230721
Item number N164m
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Narang, Abhay,
Relator term author.
245 10 - TITLE STATEMENT
Title Media research methods /
Statement of responsibility, etc. Abhay Narang.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New Delhi, India :
Name of producer, publisher, distributor, manufacturer Rajat Publications,
Date of production, publication, distribution, manufacture, or copyright notice 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 240 pages ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The nature of the audience -- Media research and advertisement -- Power of audience and media research -- Mass media and entertainment research -- Research method in media and social change -- Research in media effects -- Media in society -- Research on the effects of media violence -- Research method in media management.
520 ## - SUMMARY, ETC.
Summary, etc. "Media research methods are the practical procedures for carrying out a research project. Today, the most significant research strategies being used to study the impact of media on antisocial and prosocial behaviour are experiments and surveys. Researchers who study the effects of mass media have used most of the technique discussed in this book such as content analysis, field experiments, surveys, panels and observation. This book covers the state of media and communication research its development, present status, and future potential"-- Back cover.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
Form subdivision Research
General subdivision Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication
Form subdivision Research
General subdivision Methodology.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Koha item type Books
Item part N164m
Edition 23
Classification part 302.230721
Call number prefix CIR
Call number suffix 2024
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Main Library Main Library Circulation Section 10/19/2026   CIR 302.230721 N164m 2024 032722 10/19/2026 1-1 10/19/2026 Books