Media publicity and coverage / Janic Fraser.

Includes bibliographical references and index.

The PR tools -- Brand monitoring -- Press releases and press conferences -- Measuring PR efforts -- Building public relationship -- Influencing the media.

"The meaning of Publicity is a way of creating media attention on a service, product, or business by writing commercially important information about it in the media and not compensating for time or space straight. Publicity is a part of a marketing campaign to create awareness for products and services through mass media reporting and different methods of communication. Publicity can be defined as a form of public relations that provides news or information in the media. Publicity is the perception of others through the media or simply one person telling another (word of mouth) about an experience with a product or service. It conveys a message or information by the media. The following are the importance of publicity: Ultimately, whether media coverage or media publicity is better for a business depends on their specific goals and resources. Both can be effective ways to generate awareness and build credibility, but they require different approaches and strategies. Like advertising and sales promotion, sales can be increased by publicity, too. Publicity carries more credibility compared to advertisement. Publicity is cost free; it doesn't involve direct cost. Publicity offers a lot of benefits to the producers and distributors. This comprehensive book guides individuals and groups in ways of using television, advertising, radio, and newspapers to achieve specific ends and offers advice on organizing and conducting an information campaign"-- Back cover.