MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02664nam a2200325 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20261014151424.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
261012s2024 ii b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789357517270 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Transcribing agency |
CSPC |
| Modifying agency |
CSPC |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM1221 |
| Item number |
.F73 2024 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Item number |
F862m |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fraser, Janic, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media publicity and coverage / |
| Statement of responsibility, etc. |
Janic Fraser. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New Delhi, India : |
| Name of producer, publisher, distributor, manufacturer |
Random Publications LLP, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 238 pages ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The PR tools -- Brand monitoring -- Press releases and press conferences -- Measuring PR efforts -- Building public relationship -- Influencing the media. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The meaning of Publicity is a way of creating media attention on a service, product, or business by writing commercially important information about it in the media and not compensating for time or space straight. Publicity is a part of a marketing campaign to create awareness for products and services through mass media reporting and different methods of communication. Publicity can be defined as a form of public relations that provides news or information in the media. Publicity is the perception of others through the media or simply one person telling another (word of mouth) about an experience with a product or service. It conveys a message or information by the media. The following are the importance of publicity: Ultimately, whether media coverage or media publicity is better for a business depends on their specific goals and resources. Both can be effective ways to generate awareness and build credibility, but they require different approaches and strategies. Like advertising and sales promotion, sales can be increased by publicity, too. Publicity carries more credibility compared to advertisement. Publicity is cost free; it doesn't involve direct cost. Publicity offers a lot of benefits to the producers and distributors. This comprehensive book guides individuals and groups in ways of using television, advertising, radio, and newspapers to achieve specific ends and offers advice on organizing and conducting an information campaign"-- Back cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Publicity. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Press. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
| Item part |
F862m |
| Edition |
23 |
| Classification part |
659.2 |
| Call number prefix |
CIR |
| Call number suffix |
2024 |