Media of communication : radio, TV, and video / Lauren Peterson.

Includes index.

Introduction -- Digital communication platforms -- Radio news media -- TV news journalism -- Visual media and cultural trends -- Television and video culture in the 1990s -- The internet and beyond: evaluating media evolution -- Consumer perspectives on media substitutability.

"Media of Communication: Radio, TV, and Video offers a comprehensive examination of the role and evolution of broadcast media in modern communication. This textbook explores the historical development, technological innovations, and societal impact of radio, television, and video broadcasting. The book begins by tracing the origins of radio and television broadcasting, highlighting key milestones in their technological advancement and cultural significance. It covers the principles of broadcast journalism, production techniques, and programming formats specific to radio, television, and video media. "Media of Communication: Radio, TV, and Video" delves into the economic and regulatory aspects of broadcast media, including advertising strategies, audience measurement, and the influence of media conglomerates. It examines the convergence of traditional broadcasting with digital media platforms and the challenges and opportunities presented by streaming services and online video content. Through case studies, industry insights, and theoretical frameworks, this textbook provides readers with a comprehensive understanding of how radio, television, and video media shape public opinion, cultural norms, and social discourse. It discusses the role of media in reflecting and influencing societal values, political agendas, and global communication trends. Overall, "Media of Communication: Radio, TV, and Video" equips readers with the knowledge and critical perspectives necessary to analyze the evolution and impact of broadcast media in the context of contemporary communication practices"-- Publisher's website.