MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02912nam a2200313 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20261014134921.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
261009s2025 -uk 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781836592471 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Transcribing agency |
CSPC |
| Modifying agency |
CSPC |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P90 |
| Item number |
.P48 2025 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
P442m |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peterson, Lauren, |
| Relator term |
author. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Media of communication : |
| Remainder of title |
radio, TV, and video / |
| Statement of responsibility, etc. |
Lauren Peterson. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London, United Kingdom : |
| Name of producer, publisher, distributor, manufacturer |
ED-Tech Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 260 pages ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Digital communication platforms -- Radio news media -- TV news journalism -- Visual media and cultural trends -- Television and video culture in the 1990s -- The internet and beyond: evaluating media evolution -- Consumer perspectives on media substitutability. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Media of Communication: Radio, TV, and Video offers a comprehensive examination of the role and evolution of broadcast media in modern communication. This textbook explores the historical development, technological innovations, and societal impact of radio, television, and video broadcasting. The book begins by tracing the origins of radio and television broadcasting, highlighting key milestones in their technological advancement and cultural significance. It covers the principles of broadcast journalism, production techniques, and programming formats specific to radio, television, and video media. "Media of Communication: Radio, TV, and Video" delves into the economic and regulatory aspects of broadcast media, including advertising strategies, audience measurement, and the influence of media conglomerates. It examines the convergence of traditional broadcasting with digital media platforms and the challenges and opportunities presented by streaming services and online video content. Through case studies, industry insights, and theoretical frameworks, this textbook provides readers with a comprehensive understanding of how radio, television, and video media shape public opinion, cultural norms, and social discourse. It discusses the role of media in reflecting and influencing societal values, political agendas, and global communication trends. Overall, "Media of Communication: Radio, TV, and Video" equips readers with the knowledge and critical perspectives necessary to analyze the evolution and impact of broadcast media in the context of contemporary communication practices"-- Publisher's website. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Radio broadcasting. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Television broadcasting. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
| Item part |
P442m |
| Edition |
23 |
| Classification part |
302.23 |
| Call number prefix |
CIR |
| Call number suffix |
2025 |