Media management / Victor W. Yearwood.

Includes index.

Introduction to media -- Media in the marketing -- Exploring the media -- The structure of media organizations -- Media regulation and self-regulation -- Planning -- Managerial decision making -- Leadership and the work force -- Online networks -- Web commerce -- Media, culture and modern times -- The production of media fiction -- Budgeting and decision making.

"Media management is a general job title that describes people who manage talent for media professionals like those who work in photo, sound, and video. It is a form of entertainment management, a field that manages talent in show business. Professionals in the media management field work with many types of media-related talent, including actors, artists, writers, and musicians. Media management in business differs from media management in computers because the computer term refers to activities that involve processing computer media files like music, video, and picture files. Managers of this type are common in entertainment and print media because they facilitate contact between those seeking talent and those providing media talent. The media management field can include many types of management, including managing the finances of a popular band or controlling the royalties in the estate of a deceased movie star. A media manager might also work as an agent for a writer of books or magazines, contacting publishers who might want to buy clients' writing work. Media managers usually have a number of copyright and trademark laws that guide and restrict the way they conduct business within their media field. In most places, the laws that govern music copyrights differ from laws that control copyrights of motion pictures and photographs, so some media managers specialize in only one type of media. This book is relevant for students aspiring to create careers in the world of media as well as for working professionals looking to brush up their knowledge as well as for general readers"-- Back cover.