MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02939nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20261012133341.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
261009s2023 ohu 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9798887150987 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Transcribing agency |
CSPC |
| Modifying agency |
CSPC |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P96.M34 |
| Item number |
.Y437 2023 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23068 |
| Item number |
Y33m |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yearwood, Victor W., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media management / |
| Statement of responsibility, etc. |
Victor W. Yearwood. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Dublin, Ohio : |
| Name of producer, publisher, distributor, manufacturer |
Oryson Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
286 pages ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to media -- Media in the marketing -- Exploring the media -- The structure of media organizations -- Media regulation and self-regulation -- Planning -- Managerial decision making -- Leadership and the work force -- Online networks -- Web commerce -- Media, culture and modern times -- The production of media fiction -- Budgeting and decision making. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Media management is a general job title that describes people who manage talent for media professionals like those who work in photo, sound, and video. It is a form of entertainment management, a field that manages talent in show business. Professionals in the media management field work with many types of media-related talent, including actors, artists, writers, and musicians. Media management in business differs from media management in computers because the computer term refers to activities that involve processing computer media files like music, video, and picture files. Managers of this type are common in entertainment and print media because they facilitate contact between those seeking talent and those providing media talent. The media management field can include many types of management, including managing the finances of a popular band or controlling the royalties in the estate of a deceased movie star. A media manager might also work as an agent for a writer of books or magazines, contacting publishers who might want to buy clients' writing work. Media managers usually have a number of copyright and trademark laws that guide and restrict the way they conduct business within their media field. In most places, the laws that govern music copyrights differ from laws that control copyrights of motion pictures and photographs, so some media managers specialize in only one type of media. This book is relevant for students aspiring to create careers in the world of media as well as for working professionals looking to brush up their knowledge as well as for general readers"-- Back cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Media management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
| Classification part |
302.23068 |
| Item part |
Y33m |
| Call number prefix |
CIR |
| Call number suffix |
2023 |
| Edition |
23 |