Public relations and strategic communication in 2050 : trends shaping the future of the profession / edited by Alexander V. Laskin and Karen Freberg.

Includes bibliographical references and index.

Introduction -- Section 1. Trends shaping the future of public relations and strategic communication -- Questions of power over (and control of) social, political, economic, and cultural dimensions of artificial intelligence in public relations and strategic communication -- The growth of malicious AI: countering disinformation and deepfakes amid mega-crises -- Responsible AI for public relations practice: applying public relations practitioner perspectives to ethical codes for the use of generative artificial intelligence -- Devolving ethical standards of 2050: international and disciplinary failure -- Biohacking and bioethical considerations for marketing communication campaigns -- The next frontier of DEI: communication & neurodiversity from now to 2050 -- When big brother is listening: impact of the social credit system on strategic communication -- Beyond big data: striking a balance -- Behind the velvet rope: influencers and creators as the future entertainment celebrities in public relations -- Navigating the future of virtual influencers: hijacking risks -- Consumerism as the driving force of human identity in 2050: the role of marketing, advertising, and public relations -- Re-engaging the 'eclipsed public' - the challenge for public communication and politics -- Facing the rise of postmodernism: intelligent goodwill as a route toward reinvigorating public relations in face of increasing dissensus -- Section 2. The future of public relations and strategic communication specializations -- The future of public relations, according to AI -- Crisis communication in 2050: sociopolitical and technological trends shaping crisis communication -- Film, television, and entertainment public relations in 2050: establishing a new normal in the wake of streaming, AI, and COVID-19 -- Sport public relations in 2050 -- The future of investor relations and financial communication: AI, ESG, and shareholder activism -- Propaganda and psychological warfare aspects in the strategic communication of the 21st century: European union's place in the global order -- The future of media relations and journalism: exploring law and ethics -- Measurement and analytics in 2050: Quantifying digital and analog behaviors.

"Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. The book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication"-- Provided by publisher.