MARC details
| 000 -LEADER |
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| fixed length control field |
04827cam a2200373 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
23884434 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20261008085908.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
241004s2025 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2024030599 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032730936 |
| Qualifying information |
(paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
23884434 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
CSPC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 |
| Item number |
.P7845 2025 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Item number |
P960 |
| Edition number |
23/eng/20241004 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Public relations and strategic communication in 2050 : |
| Remainder of title |
trends shaping the future of the profession / |
| Statement of responsibility, etc. |
edited by Alexander V. Laskin and Karen Freberg. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY ; |
| -- |
Abingdon, Oxon : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 263 pages ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Section 1. Trends shaping the future of public relations and strategic communication -- Questions of power over (and control of) social, political, economic, and cultural dimensions of artificial intelligence in public relations and strategic communication -- The growth of malicious AI: countering disinformation and deepfakes amid mega-crises -- Responsible AI for public relations practice: applying public relations practitioner perspectives to ethical codes for the use of generative artificial intelligence -- Devolving ethical standards of 2050: international and disciplinary failure -- Biohacking and bioethical considerations for marketing communication campaigns -- The next frontier of DEI: communication & neurodiversity from now to 2050 -- When big brother is listening: impact of the social credit system on strategic communication -- Beyond big data: striking a balance -- Behind the velvet rope: influencers and creators as the future entertainment celebrities in public relations -- Navigating the future of virtual influencers: hijacking risks -- Consumerism as the driving force of human identity in 2050: the role of marketing, advertising, and public relations -- Re-engaging the 'eclipsed public' - the challenge for public communication and politics -- Facing the rise of postmodernism: intelligent goodwill as a route toward reinvigorating public relations in face of increasing dissensus -- Section 2. The future of public relations and strategic communication specializations -- The future of public relations, according to AI -- Crisis communication in 2050: sociopolitical and technological trends shaping crisis communication -- Film, television, and entertainment public relations in 2050: establishing a new normal in the wake of streaming, AI, and COVID-19 -- Sport public relations in 2050 -- The future of investor relations and financial communication: AI, ESG, and shareholder activism -- Propaganda and psychological warfare aspects in the strategic communication of the 21st century: European union's place in the global order -- The future of media relations and journalism: exploring law and ethics -- Measurement and analytics in 2050: Quantifying digital and analog behaviors. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. The book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Laskin, Alexander V., |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Freberg, Karen June, |
| Relator term |
editor. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Title |
Public relations and strategic communication in 2050 |
| Place, publisher, and date of publication |
New York, NY : Routledge, Taylor & Francis Group, 2025 |
| International Standard Book Number |
9781003426653 |
| Record control number |
(DLC) 2024030600 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Edition |
23 |
| Classification part |
659.2 |
| Item part |
P960 |
| Call number prefix |
CIR |
| Call number suffix |
2025 |
| Suppress in OPAC |
No |